Wade W. Norton
Vice President Business Development


Wade W. Norton is a senior level executive, sales leader, marketing leader, astute manager, tutor, motivator and trainer with over 25 years experience. Wade has held a series of increasingly expanding positions, including Vice President of Operations, Vice President of Fleet Support, Regional Director of Sales and Director of Field National Accounts. Under his leadership, companies such as Komatsu Equipment Company, Cummins Engine Company and Motor Coach Industries consistently earned recognition and awards for performance and profitability achievements.

Past successes with sales concepts such as implementation and sustained use of a Customer Relationship Management (CRM) program, Strategic Account Management (SAM), and Customer/Prospect Stratification have allowed for efficiency and significant growth. Furthermore it helps align the important human resource; your sales team to the most important goals and objectives of the organization.

Wade enjoys great success as a trainer in many aspects of business. His passion continues to be teaching sales and management teams. His easy-going teaching approach on key subjects such as Solutions Selling, Professional Sales Techniques, Professional Coaching for Sales Success, and Territory Management have been well received and impact the bottom line.

Wade has a simple mindset, “if people come first, success will follow”. This simple rule has served him well while building and leading high performance teams of TRUE SALES PROFESSIONALS. Wade can help you facilitate and implement the consultative selling skills that DRIVE results!
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